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Δευτέρα 13 Σεπτεμβρίου 2010

ΜΒΑ50 "Οικονομική για Διοικητικά Στελέχη"

ΤΟΜΟΙ ΠΟΥ ΕΚΔΙΔΟΝΤΑΙ ΑΠO ΤΟ ΕΑΠ ΚΑΙ ΠΡΟΣΦΕΡΟΝΤΑΙ ΣΤΟΥΣ ΦΟΙΤΗΤΕΣ



Τόμος Α´: Αγιομυργιανάκης Γ., Βλάσσης Μ., Διεθνές Οικονομικό Περιβάλλον (International Economic Environment), ΕΑΠ, Πάτρα 2005.

Τόμος Β´: Βλάσσης Μ., Οικονομική των Επιχειρήσεων (Managerial Economics), ΕΑΠ, Πάτρα 2005.

Τόμος Γ´: Αγιομυργιανάκης Γ., Οικονομικά των Ευρωπαϊκών Επιχειρήσεων (European Business), ΕΑΠ, Πάτρα 2005.


ΠΑΚΕΤΑ ΚΕΙΜΕΝΩΝ ΠΟΥ ΦΩΤΟΤΥΠΟΥΝΤΑΙ ΚΑΙ ΔΙΝΟΝΤΑΙ ΣΤΟΥΣ ΦΟΙΤΗΤΕΣ (ΠΑΡΑΛΛΗΛΑ ΚΕΙΜΕΝΑ, ΣΥΝΟΔΕΥΤΙΚΑ ΚΕΙΜΕΝΑ, κ.ά.)


ΠΑΚΕΤΟ ΣΥΝΟΔΕΥΤΙΚΩΝ ΚΕΙΜΕΝΩΝ


1. Study guide για το βιβλίο του εμπορίου Thomson, H., International Economics: Global Market and International Competition World Scientific, 2001.


2. Study guide για το βιβλίο του εμπορίου Brikley, Smith and Zimmerman, Managerial Economics and Organisational Architecture , McGraw-Hill, 2004.


3. Study guide για το βιβλίο του εμπορίου Neil Harris, European Business, MacMillan, 2001.


ΕΝΑΛΛΑΚΤΙΚΟ ΔΙΔΑΚΤΙΚΟ ΥΛΙΚΟ

Υπερκείμενο & ερωτήσεις πολλαπλής επιλογής (1 CD)


ΟΙ ΦΟΙΤΗΤΕΣ ΘΑ ΕΠΙΒΑΡΥΝΘΟΥΝ ΜΕ ΤΟ ΚΟΣΤΟΣ ΑΓΟΡΑΣ ΤΩΝ ΑΚΟΛΟΥΘΩΝ 3 ΣΥΝΟΔΕΥΤΙΚΩΝ ΒΙΒΛΙΩΝ


Thomson, H., International Economics: Global Market and International Competition, World Scientific, 2001.

Brikley, Smith and Zimmerman, Managerial Economics and Organisational Architecture, McGraw-Hill, 2004.

Neil Harris, European Business, MacMillan, 2001.

Μπορείτε να κάνετε λήψη οποιουδήποτε από τα παρακάτω αρχεία, μετακινώντας τα στην επιφάνεια εργασίας των Windows. Για να ανοίξετε ένα αρχείο για ανάγνωση, κάντε διπλό κλικ επάνω του.

The Macro Economy Today (McGraw-Hill/Irwin 11th Edition)

McGraw-Hill/Irwin

2007
ISBN: 0073287113
552 pages

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Macroeconomics

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Economics for Business & Management: A Student Text


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Κυριακή 12 Σεπτεμβρίου 2010

Financial Management and Analysis (Frank J. Fabozzi Series)



By Frank J. Fabozzi CFA, Pamela P. Peterson

Wiley; 2 edition (July 7, 2003)
ISBN-10: 0471234842
ISBN-13: 978-0471234845
1024 Pages




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International Economics: Theory and Policy (6th Edition)

By Paul R. Krugman, Maurice Obstfeld

Addison Wesley; 6 edition (July 26, 2002)
ISBN-10: 0201770377
ISBN-13: 978-0201770377
784 Pages

 

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Macroeconomics (6th Edition)

By Andrew B. Abel, Ben S. Bernanke, Dean Croushore




Prentice Hall; 6th edition (January 1, 2007)
ISBN-10: 032141554X
ISBN-13: 978-0321415547
672 Pages


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Σάββατο 11 Σεπτεμβρίου 2010

Management Accounting Best Practices: A Guide for the Professional Accountant


By Steven M. Bragg

Wiley (August 31, 2007)
ISBN-10: 047174347X
ISBN-13: 978-0471743477
304 Pages






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Intermediate Accounting


By Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

Wiley; 13 edition (March 23, 2009)
ISBN-10: 0470374942
ISBN-13: 978-0470374948
1440 Pages
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Business-To-Business Internet Marketing



Business-To-Business Internet Marketing Summary:


Publisher: Maximum Press (FL) 2001-12
402 Pages
ISBN: 1885068727
PDF
3 MB

Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Internet use statistics. This "crash course" in business-to-business marketing is an excellent introduction for the newcomer and a worthwhile refresher for the veteran. Barry Silverstein is convinced that the Internet will soon replace direct mail as the primary vehicle for business-to-business direct marketing. Silverstein doesn't promote spam, but discusses how the Internet has changed marketing and how principles of sound direct marketing can be applied to the Internet in fresh ways. Silverstein presents dozens of techniques than can be applied to five major strategies, each invaluable in building business profitability. The first is a set of techniques for generating and qualifying leads online. Next, he demonstrates approaches to using Internet events as means to promote products and services. Then he discusses using the Internet's advantages in delivering instant-fulfillment service. The ins and outs of generating orders over the Net come next, followed by the means of using the Internet to build and solidify relationships with your customers. Silverstein backs up his points with excellent real-world examples and a variety of case studies. He closes his presentation with an action plan to help you put his techniques to work in your organization. A series of appendices guides you to additional resources. --Elizabeth Lewis



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International Marketing Management: Text and Cases


International Marketing Management: Text and Cases Summary:


Sage Publications
2008
ISBN: 0761936408
596 pages
PDF
3,2 MB

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance. A key feature of this book is a highly developed Management Game at the end of each chapter which makes the book interactive and provides hands-on corporate experience to students. International Marketing is closely associated with the business environment of the host country, its cultural ethos, economic development, political system, and competitive environment. Companies need to analyze these factors before planning international forays. The book contains profiles of selected countries that enable students to understand their business environment, business behavior, and the best methods of doing business there.

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Marketing Management: Text and Cases

Marketing Management: Text and Cases Summary:



Routledge 2004 ISBN: 0789012332 392 pages PDF 3,3 MB

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including:



an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing


customer analysis—segmentation, market grids, and market estimations


competitive analysis—types of competition, gathering intelligence, and marketing audits


financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions


marketing planning—both strategic planning and operational perspectives


evaluation and control of marketing activities including sales, cost, and profit


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Παρασκευή 10 Σεπτεμβρίου 2010

Accounting for Non-accountants: A Manual for Managers and Students

By Graham Mott
Kogan Page Ltd; 6th edition (June 3, 2005) | ISBN-10: 0749444169 | ISBN-13: 978-0749444167 | 352 Pages


Book Description
This fully revised and updated edition of the best-selling manual provides the perfect introduction to the basics of accounting and business finance. It takes the reader through accounting and financial techniques, concepts and terms in an easy-to-follow, approachable style. Up to date with the latest changes in taxation law, it introduces concepts in a way intended to aid non-financial students as well as managers from organizations of all sizes. The book is organized into three main sections: Annual accounts, Management accounting and Financial management. Throughout the book there are suggestions for further reading and questions to test the reader's understanding of each chapter. "Accounting for Non-Accountants" is already widely used as an introductory text for business and management students on a variety of courses, and it remains essential reading for anyone wishing to truly understand accounting principles and practice.


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Accounting for Non-Accountants, 2E: The Fast and Easy Way to Learn the Basics

By Wayne Label
Sourcebooks, Inc.; 2 edition (January 1, 2010) | ISBN-10: 1402222637 | ISBN-13: 978-1402222634 | 240 Pages




Book Description
A Quick, Compact, and Easy-to Understand Resource for Non-Accountants
Accounting for Non-Accountants is the must-have guide for all of us who have never taken an accounting class, are mystified by accounting jargon, and have no clue about balance sheets, income statements, or statements of cash flows.
Whether you own a business, plan on starting one, or just want to control your own assets, you'll find everything you need to know:
How to prepare and use financial statements
How to manage budgets
How to deal with audits and auditors
How to control cash flows
How to use accounting ratios to interpret financial statements
For entrepreneurs or anyone who needs to rush up on accounting fast, this book will have you up and running in no time.
"A definite must-have for any business owner!"
—Julie A. Aydlott, CFE, author of The Quick Guide to Small Business Budgeting
"A good choice for anyone who is finding accounting difficult to understand."
—Dr. Richard A. Samuelson, emeritus professor of accounting, San Diego State University


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Financial Accounting: Reporting and Analysis

By Earl K. Stice, James Stice, Michael Diamond
South-Western College Pub; 6 edition (December 28, 2001) | ISBN-10: 0324149999 | ISBN-13: 978-0324149999 | 864 Pages

Book Description
Financial Accounting 6e, is designed to prepare users to succeed as future business managers. The text demonstrates how financial statements are useful and interesting tools for diagnosing a company’s problems or strengths, and for making loan, investment, acquisition, employment, and political decisions. The sixth edition interweaves analytical principles with real examples and real data from well-known companies. This text takes a business-activities approach to link accounting to what a business really does – operating, investing and financing. The result provides students with the practical skills they need to understand complex business issues and make smart strategic decisions.



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Financial Management: Principles and Applications (10th Edition)

By Arthur J. Keown, John H. Martin, John W. Petty, David F. Scott
Prentice Hall; 10 edition (April 1, 2004) | ISBN-10: 0131450654 | ISBN-13: 978-0131450653 | 880 Pages




Book Description
With its exciting introduction of the Harley-Davidson focus company theme, this book continues to provide a solid, enduring foundation of the tools of modern theory while at the same time developing the logic behind their use. The “10 Principles of Finance” (formerly “Axioms” ) provide the framework, or “the big picture” of finance, which ties the major concepts of the book together. A six-part organization covers the scope and environment of financial management, valuation of financial assets, investment in long-term assets, capital structure and dividend policy, working-capital management, and special topics in finance, and special topics in finance. For an enduring understanding of the basic tools and fundamental principles upon which finance is based.
From the Back Cover
With its exciting introduction of the Harley-Davidson focus company theme, this book continues to provide a solid, enduring foundation of the tools of modern theory while at the same time developing the logic behind their use. The “10 Principles of Finance” provide the framework, or “the big picture” of finance, which ties the major concepts of the book together. Chapter topics include financial statements, taxes, and cash flows; evaluating a firm's financial performance; financial forecasting; time value of money; risk and rates of return; bond valuation; stock valuation; capital budgeting decision criteria; cash flows and other topics in capital budgeting; capital budgeting and risk analysis; cost of capital; managing for shareholder value; raising capital in the financial markets; analysis and impact of leverage; planning the firm's financial mix; dividend policy and internal financing; working-capital management and short-term financing; cash and marketable securities management; accounts receivable and inventory management; risk management; international finance; corporate restructuring: combinations and divestitures; and term loans and leases. For individuals seeking a lasting understanding of the fundamentals of finance. --This text refers to an out of print or unavailable edition of this title.




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Essentials of Managerial Finance (with Thomson ONE - Business School Edition

By Scott Besley, Eugene F. Brigham
South-Western College Pub; 14 edition (May 24, 2007) | ISBN-10: 0324422709 | ISBN-13: 978-0324422702 | 864 Pages

ΒΙΒΛΙΟΓΡΑΦΙΑ ΤΗΣ Θ.Ε.  ΜΒΑ 51





Book Description
Trust the book that has already helped hundreds of thousands of students like you understand the importance of managerial finance theory and the practical impact these principles have on business today. This leading ESSENTIALS OF MANAGERIAL FINANCE, 14e offers a well-written, understandable, complete introduction that equips you with the basic financial management tools you need for business success. This edition's 18 chapters cover all the topics you need, including accounting statements, security markets, interest rates, taxes, risk analysis, time value of money, and the basics of security valuation. As practical as it is thorough, this edition's clear, concise, proven presentation style blends theory with a practical application of what you've learned. Actual industry examples show how financial principles operate within businesses throughout the world. This edition highlights topics of growing importance in business today, such as multinational finance and resolving ethical dilemma. An emphasis on Excel and the use of financial calculators prepares you to effectively use these important financial tools. Chapter openers, self-tests throughout each chapter, and useful chapter summaries ensure you understand and can connect financial management to today's business world. Thomson ONE: Business School Edition, packaged free with each new text, gives you access to the same research tools that finance professionals use everyday. You can further maximize your study time and efficiently complete assignments with this edition's innovative new CengageNOW online learning system that helps you focus on the areas of managerial finance you still need to master with multimedia tools and tutorials that prepare you for success.
About the Author
Scott Besley is associate professor and department chair at the University of South Florida, where he has taught since 1982. Dr. Besley received his Ph.D. from the Florida State University in 1984, with a major in finance and a minor in accounting. Dr. Besley served as president of the Southern Finance Association (2002), where he also served as the VP of Program (2001) and VP of Arrangements (1995). He is active in the Financial Management Association (Budget Committee and Program Committee Member, since 1985) and the Eastern Finance Association (Committee Member). Dr. Besley is also active in several local organizations, serving on the boards of the USF Federal Credit Union (treasurer), Academy of Finance of Hillsborough County Schools (chair), and the CFA Tampa Bay (education liaison) and as a member of the Investment Oversight Committee for the Pinellas County School Board.
Dr. Eugene F. Brigham is Graduate Research Professor Emeritus at the University of Florida, where he has taught since 1971. Dr. Brigham received his M.B.A. and Ph.D. from the University of California-Berkeley and his undergraduate degree from the University of North Carolina. Prior to joining the University of Florida, Dr. Brigham held teaching positions at the University of Connecticut, the University of Wisconsin, and the University of California-Los Angeles. Dr. Brigham has served as president of the Financial Management Association and has written more than the 40 journal articles on the cost of capital, capital structure, and other aspects of financial management. The ten textbooks on managerial finance and managerial economics that he authored or co-authored are used at more than 1,000 universities in the United States, and have been translated into 11 languages worldwide. He has testified as an expert witness in numerous electric, gas, and telephone rate cases at both federal and state levels. He has served as a consultant to many corporations and government agencies, including the Federal Reserve Board, the Federal Home Loan Bank Board, the U.S. Office of Telecommunications Policy, and the RAND Corporation. Dr. Brigham continues to teach, consult, and complete research in addition to his text writing. He spends his spare time on the golf course, enjoying time with his family and dogs, and tackling outdoor adventure activities, such as biking through Alaska.



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Accounting for Managers

By John Glynn, Michael Murphy, Anne Abraham, John Perrin
Cengage Learning Business Press; 3 edition (May 1, 2003) | ISBN-10: 186152904X | ISBN-13: 978-1861529046 | 512 Pages
Book Description
Accounting for Managers is an established introductory survey text that is written to give students on executive or general MBA courses an overview of the role of accounting and finance in business, and is also suitable for undergraduates of business and management studies. The approach taken emphasises the conceptual underpinnings of the subject, and views it from the point of view of managersÆ need for information. Not least the book emphasises the increasing importance of general managers understanding the role played by their accounting and financial management colleagues. The book gives an appreciation of the three traditional subject divisions of financial accounting, management accounting and finance. The book is broad in scope and encompasses public sector as well as private sector organisations.
About the Author
John Glynn is Professor and Director of Canterbury Business School Kent.
Michael Murphy is a Lecturer in Accounting at the Canterbury Business School, Kent.
John Perrin is Emeritus Professor at the University of Warwick, and was formerly Professor of Financial Control at the University of Lancaster, UK





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Financial Accounting: Tools for Business Decision Making

By Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso
Wiley; 5 edition (October 24, 2008) | ISBN-10: 0470239808 | ISBN-13: 978-0470239803 | 848 Pages


Book Description
Financial Accounting, 5th Edition provides students with an understanding of fundamental concepts necessary to use accounting effectively. Starting with a “macro” view of accounting information, the authors present real financial statements. They establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information. Kimmel, Weygandt and Kieso motivate students by grounding the discussion in the real world, showing them the relevance of the topics covered to their future.
From the Publisher
This user-friendly book teaches readers fundamental accounting procedures with an emphasis on the relationship between the procedural detail and the fundamental accounting equation. It gives readers the conceptual and procedural accounting tools they need in order to make sound internal and external business decisions. --This text refers to an out of print or unavailable edition of this title.


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The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

By Tim Harford
Oxford University Press, USA (November 1, 2005) | ISBN-10: 0195189779 | ISBN-13: 978-0195189773 | 288 Pages


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Microeconomics Demystified: A Self-Teaching Guide

By craig depken
McGraw-Hill; 1 edition (November 23, 2005) | ISBN-10: 0071459111 | ISBN-13: 978-0071459112 | 304 Pages | PDF/CHM



Book Description
There’s no easier, faster, or more practical way to learn the really tough subjects
Microeconomics Demystified features a clear and easy-to-understand presentation of the concepts and principles of microeconomics, with generous applications and examples. This self-teaching guide comes complete with key points, background information, quizzes at the end of each chapter, and even a final exam. Simple enough for beginners but challenging enough for advanced students, this is a lively and entertaining brush-up, introductory text, or classroom supplement.
From the Back Cover
The fast and easy way to learn microeconomics!
Now anyone can grasp the fundamentals of microeconomics--without formal training, unlimited time, or a genius IQ. In Microeconomics Demystified, Economics professor Craig Depken provides an effective, illuminating, and entertaining way to learn this complex subject.
This self-teaching guide explains the concepts of microeconomics, including supply and demand, elasticities, consumer and producer surplus, the role of the firm, various market models, and more. The book combines an intuitive approach with “practical” mathematics, using easy-to-read graphs and simple arithmetic. Featuring end-of-chapter quizzes and a final exam, this book will teach you the ins and outs of microeconomics in no time at all.
Simple enough for a beginner, but challenging enough for an advanced student, Microeconomics Demystified is your shortcut to a working knowledge of this important business topic.
This hands-on, self-teaching text offers:
An easy way to understand microeconomics
Hundreds of worked examples with solutions
A quiz at the end of each chapter to reinforce learning and pinpoint weaknesses
A final exam at the end of the book
No unnecessary technical jargon


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Intermediate Financial Theory

By Jean-Pierre Danthine, John B. Donaldson
Prentice Hall; 1st edition (June 2001) | ISBN-10: 0130174467 | ISBN-13: 978-0130174468 | 324 Pages | PDF/CHM







Book Description
Review
"This is an excellent book that introduces financial asset pricing theory as a natural extension of microeconomic and general equilibrium theory. The exposition of classic and recent results is clear, thorough and accessible to any economist or graduate student who has a good grounding in microeconomic theory. Having mastered this material the reader is well equipped to tackle the many variations of asset pricing models in the literature."
--Frank Milne, Queen's University, Professor of Economics and Finance
"This book is ideally suited to students wishing to gain a deeper understanding of the basic concepts of financial economics beyond those presented in a typical MBA program without having to deal with unnecessary mathematical details. The exposition is superb and enriching of intuition. The book, written by two of the professions leading experts, is unique."
-- Rajnish Mehra, Professor of Finance, University of California, Santa Barbara --This text refers to an alternate Hardcover edition.
Book Description
Completely updated edition of a popular and classic text in financial theory --This text refers to an alternate Hardcover edition.


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Πέμπτη 9 Σεπτεμβρίου 2010

Microeconomics: Theory and Applications with Calculus By Jeffrey M. Perloff


Microeconomics: Theory and Applications with Calculus By Jeffrey M. Perloff Summary:


Publisher: Addison Wesley; United States edition (Sep 16, 2007)
ISBN-10: 0321277945
ISBN-13: 978-0321277947
800 Pages
PDF
32.61 MB

In Microeconomics: Theory and Applications with Calculus, Perloff brings his hallmark pedagogy to the calculus-based course by integrating Solved Problems and real, data-driven applications in every chapter. This new text offers a serious presentation of calculus-based microeconomic theory and offers a suite of carefully crafted, calculus-based problem sets at the end of each chapter.

Introduction; Supply and Demand; A Consumer’s Constrained Choice; Demand; Consumer Welfare and Policy Analysis; Firms and Production; Costs; Competitive Firms and Markets; Properties and Applications of the Competitive Model; General Equilibrium and Economic Welfare; Monopoly; Pricing and Advertising; Oligopoly and Monopolistic Competition; Game Theory; Factor Markets; Uncertainty; Externalities, Open Access, and Public Goods; Asymmetric Information; Contracts and Moral Hazard.

For all readers interested in calculus-based intermediate microeconomics.

From the Back Cover

In Microeconomics: Theory and Applications with Calculus, Perloff brings his hallmark pedagogy to the calculus-based course by integrating Solved Problems and real, data-driven applications in every chapter. This new text offers a serious presentation of calculus-based microeconomic theory and offers a suite of carefully crafted, calculus-based problem sets at the end of each chapter.

Introduction; Supply and Demand; A Consumer’s Constrained Choice; Demand; Consumer Welfare and Policy Analysis; Firms and Production; Costs; Competitive Firms and Markets; Properties and Applications of the Competitive Model; General Equilibrium and Economic Welfare; Monopoly; Pricing and Advertising; Oligopoly and Monopolistic Competition; Game Theory; Factor Markets; Uncertainty; Externalities, Open Access, and Public Goods; Asymmetric Information; Contracts and Moral Hazard.

For all readers interested in calculus-based intermediate microeconomics.


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Accounting for Non-accounting Students (7th edition)

Accounting for Non-accounting Students (7th edition) Summary:


By John R. Dyson

Publisher: Financial Times Management

Number Of Pages: 508
Publication Date: 2007-08-20

ISBN-10 / ASIN: 0273709224

ISBN-13 / EAN: 9780273709220

Product Description:

Accounting Theory and Practice is a comprehensive and wide-ranging textbook on the theory and practice of modern financial and management accounting. It provides a theoretical framework for the understanding of accounting, and an appreciation of the purpose of various accounting practices.

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Complete MBA for Dummies



Accounting in a Nutshell: Finance for the Non-specialist



Accounting in a Nutshell: Finance for the Non-specialist Summary:

Publisher: Butterworth-Heinemann Ltd
ISBN: 0750664010
edition 2006
PDF
320 pages
1,3 mb


This book is designed primarily for middle and junior managers who deal with financial information without really understanding the content and for students who are studying accounting as a non-specialist subject, for example on a business studies or engineering course. The book will serve as a basic reference to be used throughout the course. It will also be particularly helpful in providing the basic grounding that is required before moving on to the more technical and in-depth study of the subject that may be required on some courses. Students who are embarking on a course of study to become a professional accountant will find this book of major benefit. The book covers the basic principles and techniques of both financial and management accounting, assuming that the reader has no prior knowledge of the subjexts. Written in a clear and concise style the book explains accounting principles and terminiology without the use of technical jargon. There are plenty of opportunities for readers to test their progress with regular review and self-test questions. The second edition includes new material throughout and the number of practical exercises and real-life examples has been expanded. This edition also reflects the requirement for all EU listed companies to comply with International Finacial Reporting Standards. Janet Walker is a Visiting Lecturer in the Faculty of Finance at Cass Business School. She also presents financial awareness courses for CIMA and for other organisations and presents financial awareness seminars in house for a whide varitey of companies. * Clear and easy to read

* Does not use jargon

* Focuses on the principles and use of accounting information, rather than the technical detail

* Provides material for self-testing with review questions throughout to assess progress at each stage

* Many fully worked exercises and examples.



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