Management Accounting Best Practices: A Guide for the Professional Accountant

By Steven M. Bragg

Wiley (August 31, 2007)
ISBN-10: 047174347X
ISBN-13: 978-0471743477
304 Pages






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Intermediate Accounting

By Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

Wiley; 13 edition (March 23, 2009)

ISBN-10: 0470374942

ISBN-13: 978-0470374948

1440 Pages

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Business-To-Business Internet Marketing

Business-To-Business Internet Marketing Summary:

Publisher: Maximum Press (FL) 2001-12
402 Pages
ISBN: 1885068727
PDF
3 MB

Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Internet use statistics. This "crash course" in business-to-business marketing is an excellent introduction for the newcomer and a worthwhile refresher for the veteran. Barry Silverstein is convinced that the Internet will soon replace direct mail as the primary vehicle for business-to-business direct marketing. Silverstein doesn't promote spam, but discusses how the Internet has changed marketing and how principles of sound direct marketing can be applied to the Internet in fresh ways. Silverstein presents dozens of techniques than can be applied to five major strategies, each invaluable in building business profitability. The first is a set of techniques for generating and qualifying leads online. Next, he demonstrates approaches to using Internet events as means to promote products and services. Then he discusses using the Internet's advantages in delivering instant-fulfillment service. The ins and outs of generating orders over the Net come next, followed by the means of using the Internet to build and solidify relationships with your customers. Silverstein backs up his points with excellent real-world examples and a variety of case studies. He closes his presentation with an action plan to help you put his techniques to work in your organization. A series of appendices guides you to additional resources. --Elizabeth Lewis

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International Marketing Management: Text and Cases

International Marketing Management: Text and Cases Summary:

Sage Publications
2008
ISBN: 0761936408
596 pages
PDF
3,2 MB

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance. A key feature of this book is a highly developed Management Game at the end of each chapter which makes the book interactive and provides hands-on corporate experience to students. International Marketing is closely associated with the business environment of the host country, its cultural ethos, economic development, political system, and competitive environment. Companies need to analyze these factors before planning international forays. The book contains profiles of selected countries that enable students to understand their business environment, business behavior, and the best methods of doing business there.

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Marketing Management: Text and Cases

Marketing Management: Text and Cases Summary:

Routledge 2004 ISBN: 0789012332 392 pages PDF 3,3 MB

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including:

an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing


customer analysis—segmentation, market grids, and market estimations


competitive analysis—types of competition, gathering intelligence, and marketing audits


financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions


marketing planning—both strategic planning and operational perspectives


evaluation and control of marketing activities including sales, cost, and profit


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